Typography

Our brand font, TheSans, has an appealing modern appearance and excellent readability. The independent Swisscom typography is an important design element of the brand identity.

Font Weights

SDX applies three different Font Weights:

Font Weights

Font Scale

The SDX Font Scale stretches across 13 stops, ranging from 0.75rem to 6.5rem. Each font size can be paired with each font weight using SDX design tokens. SDX defines default pairings for the most common use-cases, along with a default responsive behavior. You can deviate from these default pairings for stylistic reasons or if your specific use-case requires you to do so, as long as you stay within the sizes and weights defined on this page.

Font Scale

Body Text

SDX defines three different Styles that are optimized for legibility at smaller sizes.

 

Body Base

The standard for most user interface copy and long-form content and paragraphs that ensures a pleasant reading experience.

Body Base

 

Body S

For components or use cases where space is limited or the information is of supportive nature (as in labels or descriptions).

Body S

 

Body XS

For tertiary content, such as fine print or low-priority supporting details. Body XS should be used sparingly.

Body XS

 

Headline Styles

SDX defines 7 Headline Styles ranging from XS to XXL. Each style has a predefined responsive behavior to ensure legibility and aesthetic appeal across devices and viewport sizes.

Headline Styles

 

Display Styles

SDX defines 4 Display Styles ranging from S to XL. Each style has a predefined responsive behavior to ensure legibility and aesthetic appeal across devices and viewport sizes.

Display Styles

 

Special Formatting

“compact” class

 

Semantic Hierarchy

While the SDX styles have predefined H-Tags, you can and should make sure that the H-Tags are overwritten if necessary. Make sure to consciously and clearly define the semantic hierarchy in your design and ensure the proper implementation by documenting your semantic hierarchy to comply with accessibility and SEO requirements.

See accessibility guidelines for more information