SDX What?
SDX is Swisscom’s design system – a set of reusable assets, tokens, components, and guidelines that bring the brand to life in digital products. It helps designers work faster in Figma and ensures a smooth handoff to code.
Foundational ressources
These sites help you familiarize yourself with the Swisscom brand and design consistent experiences across products. Some links are for internal use only.
B2C Segmentation
We divide the market into segments to better understand it. This helps us support and serve both customers and non-customers more effectively.
Customer Experience Principles
The CX principles aim to make the experience with Swisscom even more consistent, seamless, and personal.
UX/UI Principles
Our Swisscom Design principles serve as guidelines and support making informed decisions and designing unique user journey and interfaces.
Brand Center
Home base for the Swisscom Brand story, visual brand elements, guidelines, and assets.
Access the tools
Designer working at Swisscom get a license for Figma, our primary design design and prototyping tool.
Activate the Figma Libraries
We publish and maintain the SDX Library in Figma for everyone at Swisscom. It contains core styles and components that are update periodically, keeping your designs in sync with the latest releases of SDX. Using these components and tokens (colors, typography, spacing, etc.) makes handoff smoother and helps developers match your design more easily.
Review our usage guidance
Our usage guidance is detailed and thorough, and you’ll learn a lot about the system by reading through the guidelines, foundations, components documentation.
→ Components
SDX provides in-depth design usage and guidance for all components. It’s important to be familiar with this additional UX and visual guidance when you are designing with our components.
→ Guidelines
Includes the Swisscom design principles and a range of key patterns and best practice for how users achieve their goals. and much more important content such as accessibility and sustainability standards.
→ Community Assets
SDX and this website is the core of the design ecosystem. Around this we have shared libraries for many specific use cases and platforms. Here’s an list of the most used important ones. All libraries base their existence on the SDX Core.
Connect with us
Join the Teams channel
If you have a question about any aspect of the kits or tools, you can reach out to us on Teams and use that as a way to connect with the Swisscom Designies. Chances are someone has had a similar problem to you and will jump in to help you out.
Get the SDX newsletter
Be sure to sign up for the monthly SDX newsletter to get the latest news and updates on our components.
Learn about the benefits
Learn more about the benefits of using SDX as a designer, and how SDX benefits all members of a product team.