Simple
Focus on the essentials
- Consistency: We employ consistent terminologies and create uniform interactions and menus to ensure a cohesive user experience.
- Visual hierarchies: We organize visual elements in a manner that effectively communicates their significance to the users.
- Design System: Through the implementation of SDX, we establish a straightforward and consistent design framework.
- Essence of simplicity: We recognize clarity as a core principle of exceptional UI design, prioritizing it as an essential element.
Familiar
Consistency & recognisable
- Guided orientation: We organize workflows into clear sections (beginning, middle, end) and offer positive feedback to users upon completing action.
- Design patterns: We utilize established standards and design patterns whenever applicable.
- Building trust: We create appealing aesthetics and intuitive userfriendliness.
- Consistency & order: The consistency of our UI elements is comprehensive and reliable, providing a sense of order (e.g., clear call-to-actions).
High-quality
Swisscom is a brand of excellence
- White space: We deliberately utilise white space to organise content and enhance visual communication.
- Cognitive overload: We mitigate visual complexity by establishing clear hierarchies. We structure and design elements in a way that helps users navigate quickly.
- Modern: We ensure a modern, cohesive, and high-quality design across our interfaces.
Exciting
Inspiring experiences
- Emotional storytelling: We evoke emotions and create lasting memories through captivating visuals, including large-scale visuals.
- Micro animations: We strategically incorporate subtle visual details and interactive elements wherever appropriate.
- User testing: We conduct thorough user testing to optimize the userfriendliness of our applications and features. This iterative process occurs both before and after a launch.
Personal & Flexible
Engaging with the environment
- Accessibility: When designing products, we ensure compliance with the Web Content Accessibility Guidelines (WCAG) at the AA level, meeting the requirements for accessibility.
- Responsive design & mobile-also approach: We prioritize multiple use cases by considering touchpoint-specific design and layout, following a mobile-also approach to ensure a responsive experience across all devices.