Our vision

Our vision is to be the cornerstone for creating best-in-class user interfaces across all Swisscom digital products. We want every digital touchpoint to be unmistakably Swisscom: clear, consistent, accessible, and crafted to the highest quality standards.

SDX ensures that Swisscom’s digital experiences stand out in the industry, not through reinvention, but through reliability, clarity, and excellence at scale.

Mission

Our mission is to enable teams to design, develop, and deliver high-quality digital experiences.

Through a shared design system including foundations, components, tools, and guidelines, SDX increases efficiency while enabling better collaboration, stronger consistency, and higher overall quality across internal and external products.

By providing a single source of truth for design and implementation, SDX empowers teams to move faster, reduce friction, and build user experiences that are cohesive, scalable, and future-ready.

We encourage everyone to use SDX when building digital products, both internal and external. Doing so ensures that every application unmistakably reflects Swisscom’s look and feel while meeting the highest standards of usability, accessibility, and craftsmanship.